Director’s Cut
The long version — for anyone who wants to know where the instincts came from.
In 2010 Arnold directed Slick Watts' "Danger" featuring Mike Jones, the Houston rapper behind the platinum album Who Is Mike Jones?
The video premiered on WorldStarHipHop and was published on MTV.com, where Arnold was credited as director from 2011 through at least 2015. It went into nationwide rotation on MTV and ran on the MetroPCS in-store network in shopping malls across America.
He shot it with a full crew — director of photography, two assistant directors and a camera department — under Second Wind Entertainment. It has drawn more than 280,000 views across platforms and millions on Cable. Credits on IMVDb.
The introduction behind a Grammy
Before any of that, Arnold made a phone call.
He connected his childhood friend Andy Kabamba to a young production trio — his brother Brian Soko, Dre Moon and Rasool Diaz, who called themselves The Order.
The Order went on to produce Beyoncé's "Drunk in Love," which won Best R&B Song at the 57th Grammy Awards. Dre Moon has since become one of the most in-demand producers in hip-hop. Brian Soko holds a Grammy and multiple BMI Awards.
Both Wikipedia entries name Arnold Soko.
Knowing who's about to break, and putting the right people in the same room — that instinct doesn't retire. It just changes medium.
In 2014 Arnold directed "Can't Get Enough" for Nigerian producer Jay Sleek, featuring Sammy Sossa and Teni, covered by HWING.
He went on to direct for Sukiyaki in 2014 and 2015, and worked in the production department on the feature film Mystery Team (2009).
Building Anashe Media Group
In 2014 Arnold co-launched Anashe Media Group with his brothers — a media management, marketing and production company built for African artists, right as Afrobeats was about to go global. He helped build it from nothing, on another continent, and it scaled.
Film degree from Full Sail University in Orlando, and a Bachelor of Applied Science in Television and Film Production.
In 2014 he led team LiveFree in the New Hampshire 48 Hour Film Project — script, shoot and edit inside a single weekend. The New Hampshire Union Leader covered the production and quoted him on set in Manchester.